Spring Summer 2026: The New Collection by Carrera Eyewear
For Spring/Summer 2026, Carrera unveils a bold and contemporary collection, iconic as ever thanks to the brand’s unmistakable details.
Drive Your Story: The Spirit of the SS26 Collection
The Spring Summer 2026 launch marks a new chapter for Carrera Eyewear, inviting individuals to embrace their identity and live life on their own terms, a philosophy that has defined the brand since its origins.
More than a collection, SS26 expresses a mindset rooted in determination, authenticity, and the drive to challenge conventions.
The Signature Collection Sunglasses
Combining classic shapes and craftsmanship with a dash of urban attitude, the Signature Collection conveys a cool and modern expression of Italian design, characterized by artisanal attention to detail, the use of lightweight materials and maximum comfort.
The range includes styles crafted in both acetate and metal, some enhanced by a new interpretation of the iconic Grand Prix temple through multi-layer acetate on selected colorways, while others feature slim temples with subtle color touches.
Branded with the Carrera flag metal detail, the styles are also suitable for ophthalmic lenses and are offered in a contemporary color palette.
The Flag Sunglasses
Unconventional and always one step ahead, the Flag Collection is the boldest expression of Carrera and pushes the boundaries of design to the highest peaks of distinctiveness, inspired by the utmost iconic and recognizable details of Carrera, the unmistakable “C” logo.
The collection is enriched with a Made-In-Italy capsule of bold sunglasses with faceted volumes crafted in Eco Polyamide injected, featuring a new interpretation of the “Victory C” logo as a “C” plaque on the front, borrowed from Carrera archive. The new styles feature sculpted front and bold temples highlighted by a color palette including solid, matte and transparent colors.
The Spring Summer 2026 Campaign
For the new Spring Summer 2026 Collection, Carrera Eyewear unveils its new global advertising campaign, a bold celebration of individuality and the courage to go your own way.
Centered around the concept “Drive Your Story”, the campaign invites individuals to take control, break the rules and define their own path.
More than eyewear, Carrera represents a mindset built on determination, confidence and fearless self-expression.
Through striking cinematic visuals, the SS26 campaign brings together style, movement and attitude, celebrating those who dare to stand out.
A visual narrative of bold individuality
Shot in the vibrant coastal city of Marseille, the campaign captures the energy of one of the Mediterranean’s most dynamic locations. Its mix of raw architecture, seaside landscapes and urban character creates the perfect backdrop for Carrera’s bold identity.
Blending natural light, coastal views and modern urban settings, the imagery reflects a lifestyle driven by movement, freedom and individuality. Marseille embodies the spirit of the campaign: spontaneous, confident and authentic.
The campaign showcases a dynamic selection of sun and optical styles for men and women, highlighting Carrera’s distinctive design language through contemporary storytelling.
