Choose your country

Uk
Italy
Spain
France
Germany
US
Australia
Skip to content

Cart

Your cart is empty

Your subscription could not be saved. Please try again.
You have been subscribed to our newsletter.
Subscribe

Drive your story with Carrera and always be updated on new arrivals, events and, discounts.

How about sharing some more information with us? We’ll send you customized suggestions.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Header_Desktop_92f1b724 8f30 4fc0 aa81 77859174eacc

FROM OUR ORIGINS TO TODAY

main_c014d353 aff2 4c0d 900f b0a1607c629a

OUR ORIGINS

BORN OF LOVE FOR RACING

1956

Austrian eyewear maker and pioneer Wilhelm Anger decided to rename his Company from ‘Wilhelm Anger Werker’ to ‘Carrera’, drawing inspiration from Carrera Panamericana.

This open road racing event that ran in Mexico in the early 1950s is widely considered one of the most dangerous car races in the world.

Despite the dangers and risks involved in this over 2000-mile race, it soon became an irresistible attraction for drivers and car enthusiasts worldwide.

The adrenaline rush, great passion for racing and desire to push the boundaries that characterized Panamericana are the inspirations behind Anger’s choice in 1956 and the distinctive traits of Carrera still today.

main_ab2656d4 369f 4470 89b5 cf33e967f5ab

THE WORLD OF SKIING

FIRST CARRERA ICONS

1970

Sport has always been about pushing the limits.

Carrera became the undisputed star of winter sports, with the brand’s ski goggles and helmets providing athletes with superior protection.

At the same time, the innovative design of Carrera ski goggles and helmets turned into an immediately recognizable icon globally and they soon became increasingly sought after by athletes worldwide.

main_611dc3b9 cd44 485f a089 041fe0ff3998

COLLABORATION WITH PORSCHE DESIGN

AT THE FOREFRONT OF DESIGN AND TECHNOLOGY

1976

A shared passion for design, a performance-driven approach and the ability to combine style with technology. These are just a few of the reasons that, along with the great friendship between the two brands’ founders Wilhelm Anger and Ferdinand Porsche, pushed Porsche Design and Carrera to start a fruitful collaboration in 1976.

Thanks to this collaboration, Porsche Design entered the eyewear industry with a collection by Carrera featuring glasses that are still considered style icons.

Carrera Porsche Design 5620 was born.

This new futuristic shield design generated a lot of buzz and attracted great interest.

The style enjoyed immediate success and was soon chosen and donned by the all-time greatest rock stars, becoming a symbol of boldness and elegance.

main_c53a4f6a 2b9a 442f 8d57 d866dc2268a6
pic_03
pic_02
main_c5814ce0 5278 4981 b9c9 d1b4dd8af3ac

CARRERA PORSCHE DESIGN 5621/23

1976

The two brands’ shared innovative vision gave life to a new breakthrough product: Carrera Porsche Design 5621/23.

One of the first-ever interchangeable lens sunglasses.

In case of changing light conditions, you could now easily swap lens colors in a snap.

pic_01_1
pic_02_1
pic_03_1
main_e0dd0cdf 99f7 41a8 8599 ba128bca81d1_1

CARRERA ENDURANCE

THE BEGINNING OF A REVOLUTION

1979

A revolution in the world of eyewear: for the first time ever, the logo was featured in the middle of the front. The iconic Carrera “C” was born.

With this choice, Carrera broke the golden rules in the eyewear industry, which called for a clean-cut and understated front design, and created the signature detail that from then on would identify the brand.

The brand’s sports heritage was interpreted as a decorative striped pattern on the temples.

This versatile style was greatly appreciated for its shape, starring in cult TV series of the time.

main_7ca867ca 5541 421e bbf0 0540abc8051d

CARRERA SAFARI

THE FORM OF SUCCESS

1981

An unmistakable design: its unique shape is a synthesis of the proportions of ski goggles, translated into a pair of sunglasses.

The graphic on the sides and a colored line running along the upper front profile speak of Carrera’s sports DNA.

The ‘C’ that stands out in the middle of the front is a signature design element that is inextricably associated with Carrera and a symbol of a brand that has the unique ability to blend together the world of racing with the world of fashion.

main_3b86fc9e e029 4c63 9d36 fb810e5dac79_1

CARRERA AND NIKI LAUDA

TWO LEGENDS MEET

1985

A celebration of our urge to always push the boundaries.

Carrera chose the famous Austrian F1 world champ as the face of the brand: a man who defied the limits, achieving his goals with determination and never giving up. Just like Carrera’s DNA.

Materials and shapes are the quintessence of a sporty attitude, taken to the next level by transposing the adrenaline rush of the world of racing to everyday life, blending style with performance.

main_07172d93 0f68 4fa0 b3d3 4d1a0d7f1181

BOEING COLLECTION

ADVANCED FLIGHT TECH EYEWEAR

1989

An unprecedented record in the world of collaborations.

The world of collabs, the way it is today, was still at least 20 years away, but Carrera already saw the big picture, launching the first-ever collab collection in collaboration with the largest aircraft manufacturer of the time. Carrera and Boeing joined forces to create a groundbreaking range of optical frames and sunglasses: Carrera’s Boeing collection.

A shock absorber integrated into the temple and working thanks to a bearing ensures outstanding flexibility and enriches the design with a touch of color: the bearing itself is partially visible, standing out with its typical red color.

To complement the design, nose pads with a 70° rotating capability guarantee maximum comfort and a perfect anatomical fit, as required by pilots.

main_a0f40644 292a 443b ba6c 342d904c8336

SUNJET by CARRERA

THE POP ERA

1990

Sunjet, a brand born in the 1970s under the umbrella of Carrera, found its utmost expression in the 1990s, drawing inspiration from Pop culture and the latest trends of the time. Colorful and playful thanks to their signature contrasts and a touch irreverent, Sunjet glasses recall 1990s street culture, featuring graphics inspired by the graffiti that dominate city walls worldwide.

CARRERA TODAY

Product01_Box_70457067 119a 404a b812 5445e87f30a7
Product02_Box_50b9db0a e0a7 4ad7 8203 535ef7700a06
Product03_Box_40d8d9d3 19bf 4a82 b64a b535b9310e22
Product04_Box_d3ce5a89 a01b 477f 8e29 6f5fe453c459

A STYLE ICON FOR PEOPLE WHO ARE NOT AFRAID TO EXPRESS THEIR PERSONALITY

Carrera is synonymous with pioneering design and outstanding quality.

A statement brand for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the
crowd.