FROM OUR ORIGINS TO TODAY
Born of Love for Racing
1956
Austrian eyewear maker and pioneer Wilhelm Anger decided to rename his Company from ‘Wilhelm Anger Werker’ to ‘Carrera’, drawing inspiration from Carrera Panamericana.
This open road racing event that ran in Mexico in the early 1950s is widely considered one of the most dangerous car races in the world.
Despite the dangers and risks involved in this over 2000-mile race, it soon became an irresistible attraction for drivers and car enthusiasts worldwide.
The adrenaline rush, great passion for racing and desire to push the boundaries that characterized Panamericana are the inspirations behind Anger’s choice in 1956 and the distinctive traits of Carrera still today.
The World of Skiing
FIRST CARRERA ICONS
1970
Sport has always been about pushing the limits.
Carrera became the undisputed star of winter sports, with the brand’s ski goggles and helmets providing athletes with superior protection.
At the same time, the innovative design of Carrera ski goggles and helmets turned into an immediately recognizable icon globally and they soon became increasingly sought after by athletes worldwide.
Collaboration with Porsche Design
AT THE FOREFRONT OF DESIGN AND TECHNOLOGY
1976
A shared vision of design and performance led Porsche Design and Carrera to collaborate in 1976. The partnership marked Porsche Design’s entry into eyewear with iconic styles, including the Carrera Porsche Design 5620, a futuristic shield design that became a symbol of bold elegance, embraced by legendary rock stars.
CARRERA PORSCHE DESIGN 5621/23
1976
The two brands’ shared innovative vision gave life to a new breakthrough product: Carrera Porsche Design 5621/23.
One of the first-ever interchangeable lens sunglasses.
In case of changing light conditions, you could now easily swap lens colors in a snap.
CARRERA ENDURANCE
THE BEGINNING OF A REVOLUTION
1979
A true eyewear revolution: for the first time, a logo appeared at the center of the front. The iconic Carrera “C” was born, breaking industry conventions and becoming a defining brand signature. Inspired by Carrera’s sports heritage, striped temples completed a versatile style that gained cult status in popular TV series.
CARRERA SAFARI
THE FORM OF SUCCESS
1981
An unmistakable design: its unique shape is a synthesis of the proportions of ski goggles, translated into a pair of sunglasses.
The graphic on the sides and a colored line running along the upper front profile speak of Carrera’s sports DNA.
The ‘C’ that stands out in the middle of the front is a signature design element that is inextricably associated with Carrera and a symbol of a brand that has the unique ability to blend together the world of racing with the world of fashion.
CARRERA AND NIKI LAUDA
TWO LEGENDS MEET
1985
A celebration of our urge to always push the boundaries.
Carrera chose the famous Austrian F1 world champ as the face of the brand: a man who defied the limits, achieving his goals with determination and never giving up. Just like Carrera’s DNA.
Materials and shapes are the quintessence of a sporty attitude, taken to the next level by transposing the adrenaline rush of the world of racing to everyday life, blending style with performance.
BOEING COLLECTION
ADVANCED FLIGHT TECH EYEWEAR
1989
Decades ahead of its time, Carrera launched its first collaboration with Boeing, creating innovative eyewear defined by technical performance. A shock-absorbing temple with a visible red bearing ensured flexibility, while rotating nose pads delivered pilot-level comfort and fit.
SUNJET BY CARRERA
THE POP ERA
1990
Sunjet, a brand born in the 1970s under the umbrella of Carrera, found its utmost expression in the 1990s, drawing inspiration from Pop culture and the latest trends of the time. Colorful and playful thanks to their signature contrasts and a touch irreverent, Sunjet glasses recall 1990s street culture, featuring graphics inspired by the graffiti that dominate city walls worldwide.
CARRERA TODAY
CARRERA DUCATI
WEAR THE THRILL OF THE TRACK EVERYDAY
2022
Carrera-Ducati is a powerful collaboration between two iconic brands rooted in sports and racing, that share an attitude for a qualitative and innovative approach to product, design and a strong commitment to quality.
Through cutting-edge technology, materials research, and experimentation, products built to endure are created, designed for Moto GP enthusiasts, racing spirits, and those seeking a sporty style.
CARRERA WOMEN COLLECTION
EMPOWERING WOMEN WITH A TRUE CARRERA ATTITUDE
2024
Within our Flag and Signature families, the Women’s Collection was born to celebrate both female traits and personalities.
Designed to enhance every nuance and peculiarity of women’s faces, the Women’s Collection is meant to praise female empowerment: a tribute to their character, inner strength and attitude towards life.
CARRERA SPORT COLLECTION
THE PERFECT BLEND OF SPORT AND LIFESTYLE
2025
Celebrating the brand’s heritage in sports, this new collection is a distinctive blend of performance and style.
With genderless models and cutting-edge technology, it expands Carrera’s iconic appeal with boldness and authenticity.
A STYLE ICON FOR PEOPLE WHO ARE NOT AFRAID TO EXPRESS THEIR PERSONALITY
Carrera is synonymous with pioneering design and outstanding quality.
A statement brand for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the
crowd.