Carrera Eyewear Shines on the Slopes
The Men’s Health Ski Club in Cortina was a statement of Carrera’s performance, lifestyle, and authentic connections on and off the slopes.
Style and Performance in the Dolomites
In the heart of the Dolomites, Carrera Eyewear joined the Men’s Health Ski Club, Men’s Health Italy’s first Life Sport Experience ahead of the Milano-Cortina 2026 Winter Olympics.
Over three days and two nights in Cortina d’Ampezzo, guests enjoyed sport, wellness, and authentic connections, from shared moments on the slopes to dedicated recovery and networking.
As a partner, Carrera provided its snow products, including ski helmets and goggles, making them an integral part of the journey and combining performance, style, and outdoor lifestyle.
Carrera Snow Selection
Peak Performance, Real Stories
The project was brought to life by a selection of talents offering diverse yet complementary perspectives on the mountains: Giorgio Rocca, former alpine skiing champion; Carolina de Castiglione, lifestyle and creative talent; Luca Vezil, contemporary lifestyle influencer; and Giorgia Lavinia, wellness and sports content creator.
Through their content and active participation, Carrera’s values came to life, turning performance into daily inspiration and connecting directly with a dynamic, premium community.
Carrera in the Spotlight
The experience was amplified by Men’s Health Italy through digital and social content, including teasers, live IG Stories, Reels, and a feature on menshealth.it and the magazine’s first issue. The coverage highlighted Carrera Eyewear, showcasing its blend of style, performance, and authentic outdoor lifestyle.
Discover all our Sunglasses
