ICE MEMORY PROJECT AND THE K2 EXPEDITION SPONSORED BY CARRERA EYEWEAR
Taking part in initiatives of great scientific and cultural value is always a meaningful experience. Carrera Eyewear had the honour of accompanying the Ice Memory expeditions.
Ice Memory is an international scientific initiative recognized by UNESCO. Its goal is to collect and preserve ice core samples from glaciers worldwide that are at risk of disappearing due to global warming. These ice cores hold invaluable records of past climate and environmental crucial data for scientific research and sustainable policy-making. For this purpose, in 2024 the Ice memory team participated in the “K2 70” expedition, an initiative committed to studying snow and ice in the Karakorum with the aim of understanding the impacts of climate change of the region.
Carrera Eyewear was the official supplier of this challenging project since its fits perfectly with the Brand’s DNA, especially considering its heritage in the mountain world.