Starting from the common values that Carrera and Ducati have shared since their origin and now looking to the future. A future that speaks of excellence and of our daring spirit.

All the Ducati motorcycles and all the Carrera glasses stem from obsessive attention to detail, to every project and every sketch.
Good design means more than just creating something beautiful; it means improved performance, greater resistance and continuous innovation.

For Ducati and Carrera, quality isn't just a standard – it's a guarantee.
Cutting-edge technology, advanced material research, and constant innovation come together to create unique products designed to stand the test of time.

Falling in love with a Ducati motorcycle or a pair of Carrera eyewear means making an active choice: choosing to stand out from the crowd, to own something truly unique, with a bold and unmistakable character.